Services

4 star website renovation and rebranding including:
Typography to fit the branding of the resort
Color scheme update
Large header photograph cycler update
Optimization of sales process to drive increased conversion rate
Blog
Livechat
Search Engine optimized design and copywriting
Google Analytics Setup
Newsletter signup

Keyword research, creative, graphic design, copywriting, campaign management including multivariate testing and ongoing optimization to lower cost per click, monthly progress report and discussion. Minimum spend: 20,000 THB. (2 month campaign) Commission at 15% of cost

New Booking Engine Quality control and Integration into current website. (Additional setup fee’s may be required dependant on booking engine chosen) e.g. Travelclick charge Setup fee 700 USD

Monthly Social Media consulting service.
Ongoing updates and monitoring of Facebook, Twitter, Tripadvisor, Flickr and Youtube. We work with you to define your target audience and the create custom communications based on your properties brand values to ensure you increase return custom and brand awareness online.

Examples:
http://www.flickr.com/photos/47960025@N08/sets/
http://facebook.com/thepassagesamui http://twitter.com/thepassagesamui
http://youtube.com/thepassagesamui
http://www.tripadvisor.com/Hotel_Review-g293918-d1127589-Reviews-The_Passage_Samui_Resort-Koh_Samui.html

Monthly
Maximise your organic ranking in Google.
Search engine optimize all pages within your current site based on
top 5 keywords – these will be decided by initial research and business discussion.
-Initial Ranking report
-Sitemap creation.
-Backlink creation.
-Partner link creation.
-Website optimization of meta tags and content.
-Web Directory Submissions
-Monthly Ranking Report
(Requires direct access to your webserver)
(For certain business types we may be able to guarantee top 10 ranking dependant on keywords chosen)

Annual
Up to 50 email accounts with mailboxes of 7GB+ each. (No need to delete emails anymore)
Web and Outlook client access.
Google Documents productivity software
Google Calendar organisation software included (helps manage meetings and tasks)
Setup and 1 year’s support and maintenance.

Blog will be integrated into the design to provide news updates and content updates from onsite marketing staff.

Article creation, artwork, proofreading, xhtml newsletter creation, data management and online distribution
Example: http://www.thepassagesamui.com/newsletter/newsletterb2c-may2010e.html
(Setup Fee 5,000 THB for data extraction and cleanup)

Creative, graphic design, copywriting, campaign management including multivariate testing, reporting, We pay Facebook and manage everything you pay us the cost + commission at 20%. Minimum spend 10,000 THB. (2 month campaign)

Live Chat / Live Help / Live Support
GeoTracking
Multiple Operator Support
Operator Initiated Chats / Chat Invitations
Chat Queue Line (with approx. waiting time and queue position)
Real-Time Visitor Monitoring
Offline Messages
Ratings / Feedback Form
Global Chat Archive
Co-Browsing
URL-Based Visitor Filters
Visit Counter
Security Filter
SSL Support
Typing Indicator
Display of Visitor Referrer and Entry Page URLs
Display of Visitor History
Customization and Branding
Sound & Visual Alerts
WebCam Support
Desktop Client for Windows®
User Permissions
File Transfers / File Management
Minimum Server Requirements
Global Canned Messages
Answer Suggestions / Quick Search Window
Multi Language Support
French, German, English, Italian, Spanish,
Portuguese, Dutch, Slovakian and more.

Annual
Disk Storage: Unlimited
Bandwidth: Unlimited
1 year’s support and maintenance.
1 update per month. (12 included to be used at your request)
Additional updates 500 THB per update.

Professional design of marketing materials for print, web and signage. Starting from 2500 THB

Onsite Consult per day

Writing the storyboard, creating the video and providing files for offline use in High Definition displays and Iphone.
Example: http://www.youtube.com/watch?v=anhOzZTdLr0

Flash or Javascript header slideshow integrated with look and feel of existing website

Hospitality CRM Solution (Getting started plan, 3 users)

Benefits
Ensure your sales team followup with enquiries by setting up reminder tasks
Automated monitoring and reporting of customer and partner enquiries
Capture previously untracked ‘lost lead’ emails.
Keep all customer and leads in single place

Installation & Training: 10,000 THB
Monthly Fees: 300 THB /month (2 email accounts tracked e.g. sales, om )

Photography competition Management
- Competition management system and integration with website
- Rules
- Content targetting niche
- Blog partner liason and communication

Link: http://www.thepassagesamui.com/blog/samui-dreams-photo-contest/

Researching best in class industry copy and writing new copy for inclusion into Passage leaflet and brochure.

Main areas:
1. The Passage Resort – Your Passionate Experience
2. The Spa
3. Honeymoon and Romance
4. The Terrace Beachfront Seafood dining

Reporting and Analysis training
How to create quick visual reports to support management decision making

Advanced Excel Training on the use of pivot tables to summarize corporate data

Consultation and recommendations on creating current reports and how to minimize their creation time through macro use.

0.5 day with ARM
0.5 day with Joy

Training for Front Office
Training in best practice to support online visitors to your website through livechat.
Training in The Passage online assets including Facebook, Tripadvisor and Flickr resources and how to promote online.
Training in basic use of Gmail and Google docs.
1 day with FO team

New color palette and typography (fonts) in keeping with brand values.

Using Google website optimizer to split test various page designs/copy variations to optimize conversion rates.
Per project