Revenue Management: A Voucher Deal Perspective

Hotel Kungfu’s Managing Director, Mr. Dominic Scaife, recently presented at the inaugural Indo-China Hotel Revenue Management Seminar at the Queen Sirikit National Convention Centre, Bangkok, Thailand.

He presented our findings on our work with The Passage Samui setting up partnerships with voucher companies such as Groupon, Living Social, Wicount (South Africa) and Cudo (Australia) over the previous 18 months.

Key takeaways:

  • Leadtime is high – it helps properties set a production baseline
  • Excellent way to break into new markets e.g. USA, South Africa
  • Economic value of the advertising generated by these deals is massive.

The bottom line impact was very clear to us; topping up empty rooms helped increase profit 50% year on year for The Passage Samui.

If your resort’s operating at an occupancy of under 50% it’s almost a no brainer – since a lot of the resort investment is up front and most room costs are fixed – filling rooms will increase your profit – even if your room rate slips a little.

If you would like to learn more download our presentation pdf please use the link below.

PRESENTATION LINK COMING SOON

I’d also love to hear your feedback in the comments below. Whether you were there yourself, just enjoyed reading or have direct experience working with voucher deal companies, please let me know your thoughts.