This pay per click (PPC) advertising campaign involved setting up the necessary code on the Passage Samui website to track visitors. These visitors would be added to a ‘remarketing list’. Which lasted for 1 year and allowed The Passage to show our ads to the visitors when they visited other websites around the web. e.g. Samui airport online, Bangkok Post.com. As you may imagine, this is a powerful tool for increasing sales and one of the best value forms of Google PPC display advertising there is.